Various Spanish outlets, including Catalan radio station RAC1, have pegged the value of the deal at about €280 million (US$308 million), equating to €70 million (US$76.9 million) per year. The Camp Nou looks set to stage more concerts over the course of the deal The valueĪs is often the case, the financial terms of the contract were not disclosed.

$why is spotify down march 2022$

The wider vision for the partnership, both sides claim, is to create a new platform to help artists interact with Barca’s global community of fans. The company will also sponsor the club’s training shirts for the next three seasons.įor the first time in Barca’s history, the deal will also see their iconic stadium rebranded, taking on the name of ‘Spotify Camp Nou’.Īdditionally, Spotify has been named the club’s official audio streaming partner, which the pair say will ‘bring the worlds of music and football together’. The four-year contract, which kicks in from the 2022/23 campaign, sees Spotify designated as Barca’s main partner, handing it front-of-shirt branding for the men’s and women’s teams. Reports that the partnership was close initially emerged in early February, before it was officially confirmed on 15 th March.

Spotify co-founder and chief executive Daniel Ek tried to buy Arsenal last year The key details With much to unpack, SportsPro takes a closer look at the deal to highlight what it really means for both parties. Beyond that, and more existentially, the tie-up signals the chance for Barca and Spotify to forge new narratives as they continue on their respective commercial paths.

On the surface, the LaLiga outfit’s pact with the Swedish audio streaming platform is an expansive – not to mention lucrative – arrangement covering the club’s most sought-after sponsorship inventory, including shirt branding and stadium title rights. Lasting principles and deep-rooted traditions tend to be tested when faced with a debt of €1.35 billion (US$1.49 billion). Indeed, the Spanish soccer club has found its famous motto ‘Més que un club’ – or ‘More than a club’ – increasingly hard to abide by. Yet Barcelona’s sponsorship deal with Spotify could be more a sign of the times than the beginning of a truly unique partnership. It was predictably billed by both sides as a ‘first-of-its-kind’ agreement.

Why is spotify down march 2022